Loving your children just the way they are

Awareness Campaign Launch on LGBT issues geared toward Ethnic Communities

Montréal, March 25, 2011 – For the 12th Edition of the Semaine d’actions contre le racisme, whose theme is “Breaking Down Barriers and Living Diversity”, Fondation Émergence has launched today an awareness campaign geared toward Québec’s ethnic communities by reaching out to, more specifically, the parents and other family members of lesbian, gay, bisexual, and transgender (LGBT) people from these communities.

LGBT people from ethnic communities are often victims of double discrimination: on one side, some experience homophobia from within their community of origin and, from the other, they may also be the targets of racist behaviour from other LGBT people.

Five posters have been revealed today. Their variations, in business-card format, have been distributed to the public at the Berri-UQÀM Metro Station. The five visual elements each represent an ethnic community, showing a parent along with his or her child, with one of two different catchphrases:

“I support my gay son because he’s my child.”

“I support my lesbian daughter because she’s my child.”

This campaign, made possible thanks to the support of the Ministère de l’Immigration et des Communautés Culturelles du Québec, is a part of the Fondation Émergence’s awareness Program geared toward ethnic communities. The goal of this Program is to make ethnic communities aware of sexual diversity issues and to remind people that discrimination based on sexual orientation is prohibited according to the Charter of Human Rights and Freedoms.

“Keeping in line with this campaign, we also wish to broaden our circle of partners with organisations working among Québec’s ethnic communities.” – Laurent McCutcheon, Fondation Émergence President.

Website – www.fondationemergence.org

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